planning

I have chosen this type of font for the logo because the style is hip and young giving and urban teenage outlook to the channel. Also the type of writing shows that the target audience is not old but not to young which allows the age range to vary from 17-32 making the target audience young adults as well as some older generations.

logo desighs and annotations



1. To create these logos firstly I went onto dafont and chose the font I wanted
2. Then I installed it onto Photoshop 
3. I used different colours  for each logo but same size and font.
4. After that I typed radio in green on a different font that was italic  based and fancy that already  was on Photoshop which was an  type of font using the text box tool
5. next I copied the  radio layer and put it on all the other logos.
6. Finally I clicked on the paint brush tool
7. Then drew around each of the logos keeping the shape of the lettering following my original paper designs.
8. all of these logos will and have been changed into the format of jpg making these logos compatible with all types of computer for instants windows and mac no to mention the internet. Another file format that i would need to put theses logos into is cgm so there for it is suported by both types, raster and vector so it can be stretched out to the size of a bill board without it becoming pixilated .

Radio Station Name Analysis

Radio station name analysis

VIP

The genre of this station is classical music making the target audience an older generation and more privileged side. Expensive advertisements will be used to promote the posh and privileged style of music being played. For example making a Chelsea account or upcoming opera shows. My reasons for this is that VIP stands for very important people and rich people would class themselves as VIP’s That’s why it is targeted at those types of people and the older generation who would appreciate it more than the youth . The advertisements link to the genre of music.

Pulse

The genre of this station is hip-hop and R&B making the target audience for PULSE a younger to middle aged generation this may vary due to wither they have children or not which may determine wither they listen to that type of music. Advertisements for this station would be comedy shows and hip-hop/ R&B concerts. Pulse is a hip hop station because of the saying that “hip-hop runs through my blood” link this type of genre to the name of the station. The target audience that would normally listen to this are the younger generation because they feel it relates to them in some way making them feel that the song was made for them, due to the up tempo beat the younger generation has more energy to get up and dance where the younger generation doesn’t. The advertisements relate to the genre of music.

Mixx

The genre of this station is grime, R&B, hip-hop, house and pop because the name MIXX gives of the interpretation that there will be different types of music. The target audience for this station is more generalised due to the amount of different genres available on this station. There will be mutual advertisements such as Carphone warehouse, McDonalds, Tesco and computer games plus the other station in “THE NEW”.

chosen set of logos

Chosen set of logos

 

My chosen group of logos are the third set of designs which are the same type of logos with a unique differences, for example the border around the graffiti fonts are different types which vary due to the word the lettering is spelling out making the outer layer that branches of different. This creates an extension specific to the name the station is called.

The name that I have given to this set of logos is The New

I have chosen this for the type of genre for the channel which is new because it brings a new vibe to the feel signifying the range of music that could be shown creating a mystic vibe for the station. So the logos chosen are VIP, PULSE amd MIXX.