Tuesday, 22 October 2013
Tuesday, 15 October 2013
design and purpose of tv ident
Introduction
Idents
are clip that are shown before or after a program marketing the channel or
giving the viewer’s additional information about what’s coming up next. There
are different types of Idents for instance Idents for BBC are very lifelike and
calm portraying that it’s a very calm channel and for the older generation,
whereas E4 is very fantasied and entertainment based and don’t tend to have
relatively high visual information. Different channels have different target markets
due to the identity and branding of the logo this make it very distinctive.
Citv crane ident
Density
of information- the information shown in this citv ident was childish promoting the
channel as a children’s channel. The information is relatively both verbally
and visually.because its a childrens channel there cant ber too much information because it will make there target auidence(children) confused.
The
tempo of this ident is slow and collected making the logo most visible thing in
the ident. because this allows the logo to be the center of attention making everything else on the ident work around it making the logo the thing that stays in your mind.
Entertainment
vs. information- this ident is entertainment based there was no additional information
to make none what channel it is besides the logo. This is also because of the target audience which is children want entertainment not information.
Composition-
Throughout the ident the logo was the center of attention trying to make known
what channel is being promoted. this is because when you see the ident it is meant to make you think of the channel it is and by doing this it allows you to pinpoint what sort of program will be shown on that particular channel.
Space
and Time- in this ident it is very realistic but cartoon based as well as the
ident being very short and collected.This is because a crane is a real thing but it is created from a cartoon letting in known that there is going to be cartoons being shown on this channel.
Interaction
with viewers- the viewer’s originally the logo as it is the only thing going
on. The ident doesn’t give any indication that it is children’s channel and
sort of identity they are going for. because they still want the channel to have the vibe of itv even thoe its the children's version.
E4 loading bay ident
The
density of this ident is relatively low and there isn’t any visual information
to be able to know upcoming programs or any other additional info, also this
ident is verbally low because it doesn’t have any info about anything it is
strictly for entertainment.because there isn't any additional information for the viewers other than the creation of the logo on screen.
The
tempo of this ident varies to the timeline as it goes along; at first the
loading bay ident is slow gradually gaining movement. Then as it gets further
into it gains speed and movement creating an entertainment based ident.this is because e4 is an entertainment channel and they feel its necessary to make this clear every step of the way during their idents.
E4
indent’s are mostly entertainment based compared to information available due
to the genre of this channel. this is because e4 want to keep the viewer intrigued by what is happening on the screen keeping people watching even threw the idents.
The
way E4 uses there ident to entertain the audience making themselves known for
their comedic perspective of what the ident is promoting. this is because they want to keep there viewers lively and up beat ready for the programs they are going to be showing at that p[articular time.
Space
and time shows that this ident has some realistic quality’s but is mostly
fantasy giving them more extravagant view on the ident also there is loads of
small logos to a much bigger one. because this is showing the viewers that all of the programs that are on the channel makes up the E4 you see today.
The
composition is shown in this channel’s ident is loads of little E4 logos giving
it that push towards entertainment preferences. because there isn't any additional information by not having any programs being said thats going on next or anything like that it makes the ident just for entertainment.
Discovery channel ident: Diver ident
The
density of the information is relatively low the only image shown that
indicates what the channel is the logo for a short amount of time because there is only one type of program on this channel therfor if you are watching the channel there isnt any additional information needed because the viewers know what sort of program you are going to be watching.
The
tempo shown the whole way through is slow, quite boring which is not good for
an ident because it does not capture the attention of the viewers because this channel is a educational channel the tempo of the channel will be slow this is for the target audience which is the younger generation
Entertainment
vs. Information- This is not an information based ident it is an entertainment
based ident which tries to capture the divers in slow motion to create a better effect this is show that it is using realistic things to entertain the viewers
Composition-
The composition shown is when the whole screen changes to the logo of the
discovery channel because the channel is letting it known that watching the programs on this channel are natural and realistic by putting real life video. this is because they want to make it clear what type of programs are shown on this channel.
Space
and Time- This ident for the discovery channel is realistic but is short because there isnt much to present there isn't a range on genres that are available on the channel so they stick to the natural type of ident.
The
interaction with the viewers was extremely low because they wouldn’t of known
what channel they are watching and does not capture their attention because it
is boring and dose not engage the audience this is because it is a short ident and and relatively standard.
sucess and failures
Success and failures
of ideas
Idents are small advertisements that market a channel. They
have both opportunities and limitations some opportunities indents have are
things such as creating a corporate identity and therefore the channel gains on
image and tore. Also indents easily displays text based information which
allows you to brand your channel. Other opportunities are appealing to the
target audience and encouragement of brand loyalty. There are also some
limitations that must be thought of when designing idents on example of this is
typography, resolution, colour, and aspect ration.
UKTV Gold
Firstly I am comparing uk TV gold from 1992 with an ident
from2004 also from uktv gold. There are some examples that are shown in the two
idents where the newer ident is better. The first example is the composition,
in the newer ident, the design features are more organised. This is shown when
the ident maintained slowing the UKTV Gold logo throughout the ident making it
known to the audience what channel is being promoted. Whereas the older ident
has nothing to do with the channel, this could confuse the viewers because the
clip is irrelevant. Secondly the tempo
for the older ident is slower with relatively low sound being played to
intrigue the audience compared to the never ident, where it is faster with
exciting backing music catching the viewer attention drawing them in.
Secondly I am comparing two idents from universal one from
2010 and am from 2012. My first example of improvement is more up tempo vibe to
it the older ident had a gloomy tempo due to the baking music being played. Secondly
the density of information throughout the ident was relatively high in the
newer one because verbally there was a lot of information delivered to the
viewer compared to the older one where there was nothing said about the
indent’s purpose. The composition of this ident is interacting with the viewers
to give universal a simple but intellectual image for their channel.
Finally, I am going to compare two idents from sky 1, one of
these idents is from 2008 and the other is from 2013. Firstly 2008’s ident had
relatively no information due to the silence within the ident compared to the
newer ident where the next three shows are told. The logo is present throughout
the ident; on the other hand, 2008 didn’t have compression giving an image for
the channel whereas 2013’s ident’s TV channels imagery is showing a young urban
image to appeal to both young and older generations.
Monday, 7 October 2013
draft one
Introduction
Idents are clip that are shown before or after a program
marketing the channel or giving the viewer’s additional information about what’s
coming up next. There are different types of Idents for instants Idents for bbc
are very lifelike and calm portraying that it’s a very calm channel and for the
older generation, whereas E4 is very fantasised and entertainment based and don’t
tend to have relatively high visual info .different channels have different
target markets due to the identity have a branding logo that is very distinctive.
Citv crane ident
Density of info- The information shown in this citv ident
was childish promoting the channel as a children’s channel. The information is relatively
both verbally and visually .
The tempo of this ident is slow and collected making the
logo most visible thing in the ident.
Entertainment vs. info- this ident is entertainment based
there was no additional information to make none what channel it is besides the
logo.
Composition- Throughout the ident the logo was the centre of
attention trying to make known what channel is being promoted.
Space and Time- in this ident it is very realistic but
cartoon based as well as the ident being very short and collected.
Interaction with viewers- the viewer’s originally the logo
as it is the only thing going on. The ident doesn’t give any indication that it
is a children’s channel and sort of identy they are going for.
E4 loading bay
ident
The density of this ident is relatively low and there isn’t any
visual information to be able to know upcoming programs or any other additional
info, also this ident is verbally low because it dosent have any info about
anything it is strictly for entertainment.
The tempo of this ident varies to the timeline as it goes
along, at first the loading bay ident is slow gradually gaining movement. Then
as it gets further into it gains speed and movement creating an entertainment
based ident.
E4 indent’s are mostly entertainment based compared to
information available due to the genre of this channel.
The way E4 uses there ident to entertain the audience making
themselves known for their comedic perspective of what the ident is promoting.
Space and time shows that this ident has some realistic quality’s
but is mostly fantasy giving them more extravagant view on the ident also there
is loads of small logos to a much bigger one.
The composition is shown in this channel’s ident is loads of
little E4 logos giving it that push towards entertainment preferences.
Discovery channel
ident: Diver ident
The density of the information is relatively low the only
image shown that indicates what the channel is the logo for a short amount of
time.
The tempo shown the whole way through is slow, quite boring
which is not good for an ident because it does not capture the attention of the
viewers.
Entertainment vs. Information- This is not an information based
ident it is an entertainment based ident which tries to capture the divers.
Composition- The composition shown is when the whole screen
changes to the logo of the discovery channel.
Space and Time- This ident for the discovery channel is realistic
but is short
The interaction with the viewers was extremely low because they
wouldn’t of known what channel they are watching and does not capture their
attention because it is boring.
Subscribe to:
Comments (Atom)