Radio Station Name Analysis

Radio station name analysis

VIP

The genre of this station is classical music making the target audience an older generation and more privileged side. Expensive advertisements will be used to promote the posh and privileged style of music being played. For example making a Chelsea account or upcoming opera shows. My reasons for this is that VIP stands for very important people and rich people would class themselves as VIP’s That’s why it is targeted at those types of people and the older generation who would appreciate it more than the youth . The advertisements link to the genre of music.

Pulse

The genre of this station is hip-hop and R&B making the target audience for PULSE a younger to middle aged generation this may vary due to wither they have children or not which may determine wither they listen to that type of music. Advertisements for this station would be comedy shows and hip-hop/ R&B concerts. Pulse is a hip hop station because of the saying that “hip-hop runs through my blood” link this type of genre to the name of the station. The target audience that would normally listen to this are the younger generation because they feel it relates to them in some way making them feel that the song was made for them, due to the up tempo beat the younger generation has more energy to get up and dance where the younger generation doesn’t. The advertisements relate to the genre of music.

Mixx

The genre of this station is grime, R&B, hip-hop, house and pop because the name MIXX gives of the interpretation that there will be different types of music. The target audience for this station is more generalised due to the amount of different genres available on this station. There will be mutual advertisements such as Carphone warehouse, McDonalds, Tesco and computer games plus the other station in “THE NEW”.