evaluation

Mixx Evaluation

The genre I think that the logo name mix represents is a range of different types of music because of the thought that goes into my head when I look at the name and logo is that this could be any or all types of new music having I mixture of vibes. Mix sounds like “re-mix” which gives the interpretation that here is a mixture of music available. Also this makes me think that the target audience is more generalised this is because the target audience should relate to the logo design which should relate to the name and family of logos.

I wanted my target audience to appeal to a more generalised audience because it allows the first thing you think of to relate to the genre of the music that is shown to be fresh in the listeners mind. I aim to appeal to the audience by having advertisements that relate to the genre of music for instants at night more house and club types of songs would be played for the listeners that may be going out clubbing or raving looking for a station to suit the mood and night that they are approaching. I wanted to use the name of the station to give the listeners some sort of implication that they are going to be listening to a verity of different types of music on this station.

I think the competitors for mix would be capital extra and 103.6 radio during the daytime because they also play a wide variety of different type of music including R&B as well as hip hop. Although they play the same type of music the dj determines how and when the songs will be played therefor the better the dj the advantage mixx has over its competitors.

I wanted to create a young adult looking generalised logo to represent the radio station mixx which would show my target audience that there is a lot of different types of music that are going to be listening to. I wanted the logo to have a slight male dominance to it that’s why the font colour is blue to appeal to the males, because in a family household or even a married couple the male tends to drive the car more than the females therefor I feel it is appropriate for the colours to appeal predominantly to men.

To create this logo firstly I went onto www.dafont.com and after a thoroughly looking threw I chose the font I wanted then I installed it onto Photoshop.

 This is when I typed in mixx after creating a text box and changing font colour to blue.

 After that I typed radio in green on a different font that was already provided to me on Photoshop which was an italic type of font using the text box tool again and changing the colour to green this time,. Finally I clicked on the paintbrush tool and drew around each of the logos keeping the shape of the lettering following my original paper designs.

This logo will and have been changed into the format of jpg making these logos compatible with all types of computer for instants windows and mac no to mention the Internet.  To create these logos firstly I went onto dafont and chose the font I wanted then I installed it onto Photoshop where I used different colours for each logo but same size and font. After that I typed radio in green on a different font that was already on Photoshop which was an italic type of font using the text box tool, next I copied the radio layer and put it on all the other logos. Finally I clicked on the paint brush tool and drew around each of the logos keeping the shape of the lettering following my original paper designs.
All of these logos will and have been changed into the format of jpg making these logos compatible with all types of computers for instants windows and mac no to mention the internet.  

I believe that the colour contrast relating to the audience being predominantly male with the blue makes it successful. I wanted this logo to make the audience feel lively and happy therefore this could change their emotions. Also the border around it creates the link between the families of logos representing the station.

When I asked the audience for feedback that they could see the resemblance between the families of logos. They also said that it suits the genre that is trying to be portrayed this shows that they feel I have made the right choice by choosing the genre relating to the name of the station.

 In order to create these logos I developed my creativity skills, this allows me to be better on Photoshop at using my imagination to create logos that are of a high quality. The practice I have had on Photoshop allowed me to know how to get to the vision that I had created making my imagination be created in this logo.

 My work is simple but has flare so u know what your looking at when you see it for instants if you see “M&S” you know its Marks and Spencer’s because its extremely noticeable and memorable. An example of a good comparison for Mixx radio is |Kiss FM because the type of genre that they showing at the audience they are targeting is the same as Mixx this means that they are bound to play similar songs creating competition for each other.

To make my logo even better I could neaten the border and slightly be more creative with the font, by doing this it allows me to get feed back and use it productively and create changes to improve my logo which is a great skill to have. My background colour is a bit plain I could either change the colour or add a range of different colours to create happier calm look to the logo but on the down side that may distract the viewer from seeing the true purpose of the logo.

Pulse Evaluation

I thought that the logo gave of the perception that the genre of this station is ‘hip hop’ and ‘hood music’ this is because of the type of font that was used to say pulse. But the type of font used for radio made me think that the genre is ‘R&B’. This showed me that the target audience is teen to middle aged with new music form the genre of music it is.

I wanted my target audience to be 15-60 years due to type of music and genre links to the type of logo presented so it makes it clear what I’m trying to present to the audience. I think that pulse has 3 main competitors that are well know and could be a threat to the station, firstly there is kiss radio this is because it is because they play the same genre and type of music that would be played on pulse. Secondly there are 103.6 this radio station plays hip hop and so dose the third competitor capital extra. I wanted to create a radio station that plays what the audience wants and always keeping up with the newest songs. This will put pulse right up there with the well known, by doing this it allows pulse to have a slight edge to it gliding itself to the teenage target audience.

 1. When logged on and Photoshop opened I created a template that was A4 sized and transparent. To create the correct size I wanted it to be printed on.

2. Then I changed the colour of the background to white to make any other colour I decide to use stand out.

3.To create this logo firstly I went onto dafont and chose the font I wanted then typed pulse in red in that font.

 4. After that I typed radio in green on a different font that was italic based and fancy that already was on Photoshop, which was a type of font using the text box tool.

 5.Then drew around each of the logos keeping the shape of the lettering following my original paper designs.

In my opinion I think that the most successful part of my logo was the outer layer that created a border for the lettering. This allowed me to be able to show the interpretation of what the word pulse means, for intents the pulse is the action of take somebodies heart beats per minute that also why the logos colouring is red and has the border outlines of veins.

The audience thought that it was a bit too similar but they understood what the genre I was trying to portray.

I have developed my Photoshop skills as well as my creativity skill enabling me to think out side of the box.  To make my   logo even batter I could neaten the out ling and put more veins and shading to make it look more realistic.

Vip evaluation

 I thought that the logo name represents very important people there for it links to the higher class of people,  I used this to my  advantage when I selected the genre as being classical because it represents the stereotypical type of music that would be slaying in a rich and posh family. This is because it is a pure  type of music no swearing no explicit content in most cases not even words its just about the instruments.

I aimed to appeal the older generation by the type of font that is used in my final logo to represent the classy lifestyle. This is because now days the youth that listen to music tend to listen to more up-tempo and songs that other people would like for example friends or your partner. I wanted to create a sophisticated look that make it clear what type of radio station the audience would be listening to rather than deceiving them that’s why I adjusted my original design to appeal more to my target audience.  I create this logo in this way to make the people that see the logo even from a far to know what radio station they are going to be playing.

To create my logo firstly I created an a4 sized transparent template to be able to have the correct printing size

Secondly I changed the colour to pink because it creates more exemplary colour contrasts. This allowed my outer layer to be black and my inner layer to be white.

Then I looked for a font on photo shop and typed in VIP Pure Music

Then I added a border from the shapes that were available in Photoshop

Then I looked for a font on photo shop and typed in Pure Music, which is the same as the font that was used for the VIP wording.

Finally I added radio in green to the logo under the additional logo that was created

In my opinion I feel that the best part of the logo was the layout of the logo lettering as well as the border is made it clear that I was taking a sophisticated approach to the logo this also allowed me to be able to portray the rich approach.

My audience thought at first that the genre wasn’t clear enough, they though all of my logos were too alike is font and type of setting.

To make my logo better I changed the font as well as the outer layer making it neater and more professional by doing this it endured the thought of the genre being portrayed.