The message for this advert is to take care when crossing the road and there are little messages within the advert telling viewers what to do e.g. not to cross in-between two cars. A technique that has been used is self-perception as it makes people think how they cross the road and if it is a safe way. Styles of the advert are surreal, humorous and appealing, because the use of the song allows the audience to remember the advert. The form of the advert is a series because it is part of the 'Think!' series and it is also an animated advertisement. The main conventions of the advertisement are music is played throughout 'Stayin' Alive', a slogan appears at the end 'Stop, Look, Listen, Live'. Lastly, the target audience for this advert is children because of the animation and the catchy music and this will help the children to pay attention to the main message.
The message to this advert is to not give into peer pressure because this boy listens to his friends to tell him to go faster and it then leads to a crash. Techniques that have been used are fear, compassion and self-perception. All these techniques make the audience wonder and think about how they go about driving and if they have ever tried to peer pressure someone else. Styles of the advert are dramatic and surreal because the advert is very disturbing and distressing but it manages to get the message across. The form of the advert is stand alone as well because it is once again not part of a series of adverts. Conventions that have been used are music and this was used when the boy turned into a puppet and it highlighted the fact that he was being controlled like a puppet. A logo and a statement was also used to make the advert more successful, the statement was 'Can you stand up to your friends?' and 'Be strong, don't speed'. Lastly, the target audience could be newly passed drivers that may have a car full of friends and therefore the advert can vindicate the dangers of speeding and dangerous driving.
Cyber bullying advertisement:
This advert is to spread awareness for cyber bulling and for people who may be at risk of being bullied online as well to create awareness for people who have been previously been bullied though the use of social networking sites.
The type of technique used for this advertisement is an emotional response which in this case is compassion. This is due to the fact that the audience feel sympathy for the characters within in the advert as it shows a young female being a victim for cyber bullying. Therefore using this type of technique makes the advert appear more realistic and serious for the audience watching.
The types of techniques used for this advert is, dramatic. This technique is used in order for the advert to become more serious for the audience watching.
The types of conventions used for this advert is that this advertisement tells you about the message being communicated this is included in this advert so the audience clearly understand the meaning behind the advert. Another convention that is used in this advert is that a logo is clearly presented the end of the advertisement this is so the audience clearly understand that this advert is official and has a logical meaning behind, (which is to help stop cyber bullying).
The target audience for this advert is male and females aged 13-30 years of age. This is due to the fact that this age group is stereotyped and most likely to use social networking sites. Therefore this advertisement is targeting people aged 13-30 years of age because this age group use social networking most often. (Such as Facebook, Twitter and Instagram).
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