sucess and failures

Success and failures of ideas

Idents are small advertisements that market a channel. They have both opportunities and limitations some opportunities indents have are things such as creating a corporate identity and therefore the channel gains on image and tore. Also indents easily displays text based information which allows you to brand your channel. Other opportunities are appealing to the target audience and encouragement of brand loyalty. There are also some limitations that must be thought of when designing idents on example of this is typography, resolution, colour, and aspect ration. 

UKTV Gold

Firstly I am comparing uk TV gold from 1992 with an ident from2004 also from uktv gold. There are some examples that are shown in the two idents where the newer ident is better. The first example is the composition, in the newer ident, the design features are more organised. This is shown when the ident maintained slowing the UKTV Gold logo throughout the ident making it known to the audience what channel is being promoted. Whereas the older ident has nothing to do with the channel, this could confuse the viewers because the clip is irrelevant.  Secondly the tempo for the older ident is slower with relatively low sound being played to intrigue the audience compared to the never ident, where it is faster with exciting backing music catching the viewer attention drawing them in.  

Secondly I am comparing two idents from universal one from 2010 and am from 2012. My first example of improvement is more up tempo vibe to it the older ident had a gloomy tempo due to the baking music being played. Secondly the density of information throughout the ident was relatively high in the newer one because verbally there was a lot of information delivered to the viewer compared to the older one where there was nothing said about the indent’s purpose. The composition of this ident is interacting with the viewers to give universal a simple but intellectual image for their channel.

Finally, I am going to compare two idents from sky 1, one of these idents is from 2008 and the other is from 2013. Firstly 2008’s ident had relatively no information due to the silence within the ident compared to the newer ident where the next three shows are told. The logo is present throughout the ident; on the other hand, 2008 didn’t have compression giving an image for the channel whereas 2013’s ident’s TV channels imagery is showing a young urban image to appeal to both young and older generations.