design and purpose of tv ident

Introduction

Idents are clip that are shown before or after a program marketing the channel or giving the viewer’s additional information about what’s coming up next. There are different types of Idents for instance Idents for BBC are very lifelike and calm portraying that it’s a very calm channel and for the older generation, whereas E4 is very fantasied and entertainment based and don’t tend to have relatively high visual information. Different channels have different target markets due to the identity and branding of the logo this make it very distinctive.

Citv crane ident

Density of information- the information shown in this citv ident was childish promoting the channel as a children’s channel. The information is relatively both verbally and visually.because its a childrens channel there cant ber too much information because it will make there target auidence(children) confused.

The tempo of this ident is slow and collected making the logo most visible thing in the ident. because this allows the logo to be the center of attention making everything else on the ident work around it making the logo the thing that stays in your mind.

Entertainment vs. information- this ident is entertainment based there was no additional information to make none what channel it is besides the logo. This is also because of the target audience which is children want entertainment not information.

Composition- Throughout the ident the logo was the center of attention trying to make known what channel is being promoted. this is because when you see the ident it is meant to make you think of the channel it is and by doing this it allows you to pinpoint what sort of program will be shown on that particular channel.

Space and Time- in this ident it is very realistic but cartoon based as well as the ident being very short and collected.This is because a crane is a real thing but it is created from a cartoon letting in known that there is going to be cartoons being shown on this channel.

Interaction with viewers- the viewer’s originally the logo as it is the only thing going on. The ident doesn’t give any indication that it is children’s channel and sort of identity they are going for. because they still want the channel to have the vibe of itv even thoe its the children's version.

E4 loading bay ident

The density of this ident is relatively low and there isn’t any visual information to be able to know upcoming programs or any other additional info, also this ident is verbally low because it doesn’t have any info about anything it is strictly for entertainment.because there isn't any additional information for the viewers other than the creation of the logo on screen.

The tempo of this ident varies to the timeline as it goes along; at first the loading bay ident is slow gradually gaining movement. Then as it gets further into it gains speed and movement creating an entertainment based ident.this is because e4 is an entertainment channel and they feel its necessary to make this clear every step of the way during their idents.

E4 indent’s are mostly entertainment based compared to information available due to the genre of this channel. this is because e4  want to keep the viewer intrigued by what is happening on the screen keeping people watching even threw the idents.

The way E4 uses there ident to entertain the audience making themselves known for their comedic perspective of what the ident is promoting. this is because they want to keep there viewers lively and up beat ready for the programs they are going to be showing at that p[articular time.

Space and time shows that this ident has some realistic quality’s but is mostly fantasy giving them more extravagant view on the ident also there is loads of small logos to a much bigger one. because this is showing the viewers that all of the programs that are on the channel makes up the E4 you see today.

The composition is shown in this channel’s ident is loads of little E4 logos giving it that push towards entertainment preferences. because there isn't any additional information by not having any programs being said thats going on next or anything like that it makes the ident just for entertainment.

Discovery channel ident: Diver ident

The density of the information is relatively low the only image shown that indicates what the channel is the logo for a short amount of time because there is only one type of program on this channel therfor if you are watching the channel there isnt any additional information needed  because the viewers know what sort of program you are going to be watching.

The tempo shown the whole way through is slow, quite boring which is not good for an ident because it does not capture the attention of the viewers because  this channel is a educational channel the tempo of the channel will be slow this is for the target audience which is the younger generation

Entertainment vs. Information- This is not an information based ident it is an entertainment based ident which tries to capture the divers in slow motion to create a better effect this is show that it is using realistic things to entertain the viewers

Composition- The composition shown is when the whole screen changes to the logo of the discovery channel because the channel is letting it known that watching the programs on this channel are natural and realistic by putting real life video. this is because they want to make it clear what type of programs are shown on this channel.

Space and Time- This ident for the discovery channel is realistic but is short because there isnt much to present there isn't a range on genres that are available on the channel so they stick to the natural type of ident.

The interaction with the viewers was extremely low because they wouldn’t of known what channel they are watching and does not capture their attention because it is boring and dose not engage the audience this is because it is a short ident and and relatively standard.